Grolsch Golf Tour Of Little Italy

• Massive positive feedback by owners and operators with respect to energizing their crowd
• Huge sales increase
• Excellent consumer participation per event

TACTICS
This was a one night 6 venue event that targeted young professionals in Toronto in a fun and interactive promotion. The premise behind this was to distribute over 2000 Golf Course Route Cards to people in Little Italy that night. We set up custom made mini putt holes at each of the 6 venues for people to sample, win prizes and putt their way to the possibility of winning a brand new golf bag and putter courtesy of Nevada Bob’s Golf.

SUMMARY OF RESULTS

• 800+ consumers went to more than 2 venues that night
• 4 out of 6 venues sold out
• 5 out of 6 venues continued to carry the brand for over a year
• Resulted in the first Canadian Grolsch article in the Grolsch’s global Swingtop Magazine.
• Dramatic increase of sales both licensee and retail directly after that series of events